Mon 8 Jun 2026 - 12:00PM
DOUGHNOTTS BACK ON-BOARD FOR 2026-27
We're excited to announce that Doughnotts will return at home games next season following the renewal of our successful partnership with the Nottingham-based doughnut brand.
Dozens of fans won a box of their delicious doughnuts last season with funky dance moves and the third-period powerbreak Dance Cam will return for the 2026-27 campaign.
If you don't win, don't worry as Doughnotts will once again be sold at home games at the Motorpoint Arena next season, so you won't miss out!
Doughnotts are also offering Panthers season ticket holders a 10% discount in all their stores - just show your season card when purchasing.
Jordan Kelsall, Business Development for the Panthers, said: "It's great to welcome Doughnotts back as a commercial partner for season 26-27.
"The activation on a matchnight with our Powerbreak Dance Cam competition has been fantastic, creating a fun and engaging experience for supporters while helping to strengthen the connection between the club, our fans and local businesses.
"We look forward to building on that success and working together throughout the coming season."
The Doughnotts story is a remarkable one. Down to your final quid? The obvious thing to do is to start making and selling delicious doughnuts.
That's what Wade Smith and Megan Scaddan did in 2015 and kicked things off in Meg's mum’s kitchen with ten pounds and a wok. Before they knew it, they had themselves a micro-bakery and their own coffee and doughnut shop in Nottingham.
You can find Doughnotts in Nottingham City Centre on Cheapside and in Beeston and Lincoln, as well as at the East Midlands Designer Outlet and West Midlands Designer Outlet, along with a range of markets and events over the summer.
Megan Scaddan, Co-Founder of Doughnotts, said: "Our relationship with the Nottingham Panthers isn’t just a one-season wonder, it’s a long-term partnership that gets stronger every single year.
"Continuing this collaboration allows us to keep the Doughnotts brand in the local matchday culture. We love seeing the Dance Cam and connecting with thousands of passionate fans."
To find out more about Doughnotts visit their website by clicking here.
You can also find them on the following social media platforms...